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  1. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    When advertisers find a website that performs great in a contextually targeted campaign (automatic placement) and make it a managed placement, they leave the bid the same and are dismayed when impressions, clicks and conversions drop from that...

  2. Google AdWords for Video Launches with Improved Targeting on YouTube

    The winners in the competitive bidding landscape of AdWords for Video will be those advertisers who engage most effectively with placement, ad timing and demographics. Think about placement and optimize the length of your video to work for the best...