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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    AdWords advertisers should assume that the quality score of their ads can always be improved. However, Google isn't a casino, and AdWords advertisers aren't gamblers. In the preceding figure, you can see that ad positioning is determined by Ad Rank.

  3. Why Quality Score is One of the Least Important AdWords Metrics

    And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm. Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords.