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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    DS: Measurable results speak for themselves, and Google's TrueView program produces hard metrics. This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing...