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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Undoubtedly, advertisers who are more thorough in targeting search...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    The inability to segment devices means that advertisers are forced to run ads via tablets, even if the performance is terrible. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. This advanced form of Custom Audience retargeting helps you map the buying...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this coveted real estate. Ads on Google+? A few years into Google's gamble in social media and Google+ is still completely void...