SEO News

Ads By Google Advertisers Ad Targeting

RSS
  1. Google Improves GDN Targeting With Bizo Audience Segments

    Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products. Advertisers can select Bizo audience segments within Google AdWords for their display campaigns.

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    The inability to segment devices means that advertisers are forced to run ads via tablets, even if the performance is terrible. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Finally, advertisers have a Facebook retargeting solution with the power and scale of FBX, but without the monthly fees charged by third-party FBX media-buying partners. This advanced form of Custom Audience retargeting helps you map the buying...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Once mobile ads are served, advertisers should think about the experience the consumer will have. By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly.

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially...

  7. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: Facebook's video offering will accelerate the shift of ad spend away from TV into digital and will steal some share from YouTube, too, as advertisers want to feel they have a choice. But over the last few months there have been a lot more ads...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this coveted real estate. Ads on Google+? A few years into Google's gamble in social media and Google+ is still completely void...