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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Undoubtedly, advertisers who are more thorough in targeting search...

  2. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. To improve the ad experience, those surveyed said they wanted ads customized to their...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results...

  4. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Bing appears to view SEM as paid search as demonstrated on the landing page below, where...