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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Many advertisers include numbers in their paid search ads such as "20% off" or "10th Anniversary Sale. Of course, this list is not intended to be the last word in ad copy recommendations, as there are a multitude of different methods and tips...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    This way you can avoid clogging your owned assets with posts simply meant for ad testing. To be more discreet with testing, consider implementing ad types that that don’t require the promotion of existing organic content – on Facebook these are...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. If your ads look the same as your competitors’ ads, then there...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.