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  1. Google Updates AdSense Program Policies Page

    Ad placement in emails and email programs: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails. Google AdSense Allows Feed Ad Review

  2. What Can TV Learn from Search?

    For example, consider contextually placed text ads in Google SERPs versus Gmail (or the AdSense publisher network for that matter). Contextual ad placement can be effective in search where a query can serve as a proxy for user intent.

  3. Placement-Targeted Campaigns: Taming the Beast

    According to Google, a new placement-targeted campaign starts out with a low quality score – an intentional "demerit" designed to inhibit "spammers" from deluging AdSense publisher sites with low-cost, low-quality ads.

  4. Content Ad Campaign Keyword Strategy Revisited

    The number one reason for content advertising campaign failure is because ads frequently appear on untargeted, irrelevant pages, but you can control ad placement more precisely by including a small number (20-40) of keywords in your keyword...

  5. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Many See AdSense Income DroppingWe've been hearing...