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  1. Do the PPC Engines Reward the Right Behaviors?

    That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads to compare prices, with no intention to purchase at that moment. In fact, it's not uncommon to see the best ROI on...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets...

  3. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    We reached out to Google for some clarification on the grant and any restrictions that ads from Michigan Compassion might have; we were curious about a few things: Will ads from Michigan Compassion be assigned a family status or non-family status?

  4. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    Here, you can see the positioning of the Bing Boards area, located in the second column of the search results page between related searches and the side ads. This is clearly an experiment, as it pushes down ads and removes the social sidebar Bing...