Facebook has begun a new review process for ads. By the end of the week, we will remove ads from all Pages and Groups that fall into this new, more expansive restricted list. For example, we will now seek to restrict ads from appearing next to...
Review extensions allow advertisers to add testimonials right into their ads, and you can choose from a direct quote or the summary of an accolade, as shown below. Image extensions announced in June also allow all types of businesses, not just...
It's puzzling why Yahoo just doesn't continue serving Yahoo search results and ads under the AltaVista brand name, particularly since comScore includes AltaVista in their listing for Yahoo sites when reporting on explicit core search share an...
Google AdWords and Bing Ads keyword reports B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine.
Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far.
One of their concerns is the fact that paid ads and ad blocks aren't clearly shown to be paid advertisement, with the labels that have significantly smaller text, or that are more he then on the top right corner of an ad block as opposed to the...
Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing...
Here's what the ads look like: These ads are remarketing ads, as merchants are able to create dynamic ads that feature products a visitor has previously seen on the company's website, in order to remind those potential customers about the product.
That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads to compare prices, with no intention to purchase at that moment. In fact, it's not uncommon to see the best ROI on...
No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets...
With branded Vines four times more likely to be shared than video ads and mobile data traffic set to increase 13-fold between 2012 and 2017, advertisers have been quick to experiment with Twitter's short-form mobile video platform.
We reached out to Google for some clarification on the grant and any restrictions that ads from Michigan Compassion might have; we were curious about a few things: Will ads from Michigan Compassion be assigned a family status or non-family status?
If you linked out to advertorials or accidentally to sites that garnered you this penalty, find them and no-follow the links, bring your page juice back to your site and in the case of advertorials clearly mark them as ads.
Beckman offered these stats when you have a combination of display and search ads: percent increase in search activity. Not everyone does – in fact, many brands usually don't have full clarity when it comes to understanding each of those areas.
Here, you can see the positioning of the Bing Boards area, located in the second column of the search results page between related searches and the side ads. This is clearly an experiment, as it pushes down ads and removes the social sidebar Bing...
Google is now allowing advertisers to nominate specific text that will display for their sitelink descriptions within their ads. This was pulled from other ads in the count or for those advertisers who created sitelink information within their My...
Video ads accounted for 27.9 percent of all videos viewed and 2.6 percent of all minutes spent viewing video online. According to the latest data from comScore Video Metrix, Americans viewed 15.8 billion video ads in May 2013, a new record.
It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more. Much has been written in these columns about the use of online video and how it is becoming essential for any...
Their ads are currently served through Bing Ads, however they state the use of these ads does adhere to their privacy policy. Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more...
We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and Page post link ads on desktop to achieve these same goals.
