Twitter also made changes in its ads center that it claims gives advertisers more detail on audience segments, allowing them to view their audience, for example, by device, location, gender, and interest.
One of the many opportunities is online ads. Mobile is movin’ on up as a preferred device for consumers to perform research on and purchase with in the U.S. This, according to findings in the 2013 Mobile Path-to-Purchase study by Telmetrics and xAd.
Content is less awesome when it doesn't appear at or near the top of the page.especially if the above the fold content is strewn with ads. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners...
Once you’ve exhausted all your ideas, list the ads in order of priority as identified by your goals discussion. Now it’s time to start writing ads. When you’ve completed one round of tests, start testing new ads against the winner.
In August 2012 it announced VivaKi will use the offering for ads placed through the VivaKi Nerve Center's Audience on Demand. On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Facebook makes it easier for advertisers to run...
We can now map that need state to web pages, keyword ads, display ads, and more. To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand.
Video ads reached 52 percent of the total U.S.population an average of 82 times during the month. Top 10 Video Ad Properties by Video Ads Viewed In March 2013, Americans viewed a record 13.2 billion video ads, with Google sites ranking first with...
Full Disclosure: I work for Bing Ads as an Evangelist. Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing...
Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. You need to create a campaign that contains ad groups but no ads or keywords.
There are some companies that actually produced ads during the Supreme Court hearing on DOMA, and also on the naming of the new pope, and this is a total misrepresentation of true real time marketing.
Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the typical online display ad, making this medium a valuable way of reaching these sometimes more-difficult-to-reach consumers.
Bing Ads and You: Search Terms Report Coming Soon – Bing Ads BlogStay tuned… Facebook tests Graph Search ads and debuts CPA bidding. Oh and there will be ads (er, "sponsored content") as part of a "small test.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. The answer always surprises me in how short the list is.
Speaking on ads, Google's founder reminded investors why Google has been so successful at monetizing ads. During the earnings call Page said the secret is to think of ads as information the public wants to see.
The Google Affiliate Network let advertisers buy and track affiliate ads on a cost-per-conversion basis. Publishers could quickly post the ads and get paid via AdSense when a user clicked through and converted.
Ads won't be shown more frequently in timelines and and users can still dismiss promoted tweets they don’t find relevant, said Nipoon Malhotra, product manager for Twitter, in a blog post. Twitter has tweaked the way it deals with advertising...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.
Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad spend across AdWords and Bing Ads, it does not mean they will stop innovating – which is great news, because to improve their share of...
