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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The Four Pillars of Amazon's success can be adopted by other companies, they will be other winners, too. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg.

  2. What is SEM? Depends on Who You Ask

    It does reference the legacy of SEM as paid and unpaid, stating that the acronym has been adopted by many to refer solely as paid search. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags Adopted as a Marketing Tactic But the first time a hashtag was used extensively as a way to categorize tweets and was adopted by the public was during the San Diego fire on October 23, 2007, when Nate Ritter used Twitter to report on the...

  4. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    Despite the media coverage, you can count me among those who are skeptical about how Glass will be adopted for the following reasons: I've done a bit of raining on Google's parade when it comes to Glass, but I just don't see it being adopted by...

  5. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    At BlueGlass, we decided to analyze a series of top brands in order to review if they had began to build a strong Google+ profile and if they had adopted the usage of Google Authorship. But sometimes it can be easy to get caught up within our own...

  6. Google, Twitter, LinkedIn Earn Top Ratings on Data Privacy

    We are also seeing a shift that we hope will be adopted across internet companies more broadly: two Internet companies — Google and Microsoft — have published figures regarding National Security Letters, secretive government demands for user...

  7. Will Google's Proposed Search Fixes End EU Antitrust Case?

    Google's concessions will now reportedly be adopted into a "market test" where Google competitors can offer feedback on the fixes. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90...

  8. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    Facebook is now able to offer mobile users the same information within their far more widely adopted network. A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information...

  9. Google Not Responsible for Content of Paid Search Ads, Australian Court Rules

    Ordinary and reasonable users of the Google search engine would have understood that the representations conveyed by the sponsored links were those of the advertisers, and would not have concluded that Google adopted or endorsed the representations.