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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The Four Pillars of Amazon's success can be adopted by other companies, they will be other winners, too. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg.

  2. What is SEM? Depends on Who You Ask

    It does reference the legacy of SEM as paid and unpaid, stating that the acronym has been adopted by many to refer solely as paid search. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which both paid...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    Hashtags Adopted as a Marketing Tactic But the first time a hashtag was used extensively as a way to categorize tweets and was adopted by the public was during the San Diego fire on October 23, 2007, when Nate Ritter used Twitter to report on the...

  4. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    Despite the media coverage, you can count me among those who are skeptical about how Glass will be adopted for the following reasons: I've done a bit of raining on Google's parade when it comes to Glass, but I just don't see it being adopted by...

  5. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    At BlueGlass, we decided to analyze a series of top brands in order to review if they had began to build a strong Google+ profile and if they had adopted the usage of Google Authorship. But sometimes it can be easy to get caught up within our own...