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Adobe Marketing Cloud

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  1. Evolution in Digital Marketing Skill Sets

    Software packages such as those offered by Adobe, Marketo, and Eloqua are in high demand. A solid understanding of application frameworks, cloud computing, and relationship databases will help fast-track marketing software implementation and...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content marketing stack race" as "Adobe's battle to lose"), the relationship between the creative cloud...

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe has announced integration between two key products in their Adobe Marketing Cloud service. Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Last Fall, Adobe added six new features to Analytics and added...

  4. Adobe Adds Cloud-Based Mobile Services

    Hot on the heels of releasing six major features to Adobe Analytics, Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target...

  5. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast...

  6. Big Data: An Introduction for Search Marketers

    The distinction between these and web analytics vendors such as Google Analytics and Adobe SiteCatalyst is that the big data analytics are focused on the activity off your website while these provide insight about performance on your website.

  7. Adobe Partners with OptiMine in Improved SearchCenter+

    The amalgamation of Adobe’s digital marketing and customer experience management is a calculated move, as they plan to integrate the Digital Marketing Suite with content management software, a part of the customer experience management division...