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Adobe Marketing Cloud

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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    In fact, data coming from Adobe Summit shows 64 percent of the Fortune 50 use the Adobe Marketing Cloud including: According to Adobe's research, 76 percent of marketers agreed they needed to be more data focused, yet 49 percent said they trusted...

  2. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe has announced integration between two key products in their Adobe Marketing Cloud service. Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Last Fall, Adobe added six new features to Analytics and added...

  3. Adobe Adds Cloud-Based Mobile Services

    Hot on the heels of releasing six major features to Adobe Analytics, Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service launched today and is fully integrated with both Adobe Analytics and Adobe Target...

  4. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast...

  5. Big Data: An Introduction for Search Marketers

    The distinction between these and web analytics vendors such as Google Analytics and Adobe SiteCatalyst is that the big data analytics are focused on the activity off your website while these provide insight about performance on your website.

  6. Adobe Partners with OptiMine in Improved SearchCenter+

    The amalgamation of Adobe’s digital marketing and customer experience management is a calculated move, as they plan to integrate the Digital Marketing Suite with content management software, a part of the customer experience management division...