Jenkins offered anecdotal evidence to support Adobe's findings by mentioning that in the previous 24 hours he hadn't made one phone call but was certainly on email 70% of the time that he'd had his smartphone.
Adobe Marketing Cloud (SiteCatalyst): http://www.adobe.com/? One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to different mediums is consistent use of campaign parameters to further segment and...
Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast...
But Marin is up against the formidable resources of Google, now owner of DoubleClick, and Adobe Systems, as well as privately held Acquisio and Kenshoo. In September 2012, Forrester analyzed Adobe, Google/DoubleClick, IgnitionOne, Kenshoo, and Marin.
The distinction between these and web analytics vendors such as Google Analytics and Adobe SiteCatalyst is that the big data analytics are focused on the activity off your website while these provide insight about performance on your website.
Adobe announced the launch of Omniture SiteCatalyst 15 at the Omniture Summit in March this year. Adobe has done a great job integrating Omniture into their product portfolio, and the wow-factor for their presentation was nothing short of awe...
In another major marketing acquisition for Adobe, the company has agreed to purchase search centric agency Efficient Frontier. The deal brings Adobe, traditionally a platform company, a global search marketing services business, as well as cross...
The amalgamation of Adobe’s digital marketing and customer experience management is a calculated move, as they plan to integrate the Digital Marketing Suite with content management software, a part of the customer experience management division...
But that's not all - to enable this two-way integration with Adobe's Genesis program, Conductor built the SEO Cloud, which stores all Searchlight data on the web, such that it can integrate with other third party applications to provide SEO data...
Influencer Monitoring and Outreach: I once worked with a company that said they wanted to know every time Adobe was mentioned online. How about filtering sources that influence conversation about Adobe, being aware of what they are discussing, and...
Yahoo bundles its toolbar with downloads of Adobe Acrobat and Macromedia Flash. Make Your Own Tag Clouds With TagCloud.com - I wrote earlier of "Yahoo News Tag Soup," which automatically groups Yahoo News stories into tag categories in a "cloud...
