Zinman, former general manager for display advertising at Yahoo and cofounder of AdKnowledge in 1995, says he has seen CTRs steadily decline – so these large increases in CTRs thanks to viewability don't mean that much.
If you find yourself in a position where you're the sole SEM manager on an account and attempting to create new accounts across multiple second tier networks, a great strategy is to work with the networks who offer account management support such...
Bits and bobs to keep up with search agency news: Inform Technologies, LucidMedia, Adknowledge, and more. Adknowledge, the performance-based ad network, has completed its acquisition of cost-per-action network Hydra Group for an undisclosed sum.
After Selling Off Media Division, MIVA to Rebrands as Vertro Posted by Nathania Johnson Jun 10, 2009 In March, MIVA sold off its media division to Adknowledge. MarkJackson Are PPC Ads Now Counting in Google Organic Backlinks?
In March, MIVA sold off its media division to Adknowledge. Now, they're rebranding their newly-focused business as Vertro. We're excited to announce the planned launch of Vertro. We believe the rebrand is the culmination of a period of significant...
