SEO News


  1. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. Before the World Cup, Adidas geared up and started planning and it paid off...

  2. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    For example, if you are marketing Adidas shoes and (for some reason) add a negative term “Nike” so your ads don’t appear on these pages, then you’ll also exclude pages with content such as, “Adidas shoes are always so much better than Nike!

  3. NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed

    Because NBC and their advertisers (Adidas, Samsung, Volkswagen, McDonald's, Coca-Cola, etc.are judging themselves by old metrics. These are the most watched games in Olympic history. The opening ceremony was the biggest television event since the...

  4. Digital Branding is on Acid

    Adidas: pink body crust (thx superhero journal) Ornament and psychedelia are major themes in contemporary digital animation. The following are all relatively new creations, two of them from apparel brands.

  5. Researching Search Terms With WordTracker

    Here's an example of the top terms that appear for "running shoes," along with their two-month count: running shoes - 3170 nike running shoes - 674 discount running shoes - 544 brooks running shoes - 285 new balance running shoes - 273 asics...