AnalyticsAdGooroo Adds Three New Features to Search Marketing Tool

AdGooroo Adds Three New Features to Search Marketing Tool

AdGooroo announced today at SES San Jose that they’ve added three new features to their search marketing tool, SEM Insight. One of the features is called Budget Analyzer and it helps track what competitors are spending on paid search impressions, clicks, click-thru rates (CTR) as well as their total spend.

“With the addition of Budget Analyzer to SEM Insight, advertisers can now see not only their competitors’ search traffic, impressions and other optimization efforts, but also what they spend,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “Enabling marketers to see how competitors spend their ad dollars online offers a leg up on the competition and the ability to achieve the greatest possible return on their search investment.”

The other two tools are AdWords Data Calibration and Search Engine Optimization (SEO) Traffic Estimator. These features allow SEM’s to import Google AdWords campaigns with the purpose of improving budget estimates. They also assist in obtaining competitive intelligence data such as organic search clicks and paid search CTR.

Resources

The 2023 B2B Superpowers Index

whitepaper | Analytics The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing

whitepaper | Analytics Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook

whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y