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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  3. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    AdGooroo this week highlighted the top advertisers in mobile search based on impressions for the top 50,000 keywords in U.S. What AdGooroo found was that many of the top mobile advertisers weren't nearly as competitive when it came to desktop/tablet.

  4. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    This, according to a recent study by AdGooroo, which looked at the PPC strategies of some of the biggest consumer brands in the world like Coca-Cola, Kraft, and others. AdGooroo said they took a “brand laddering” keyword approach where:

  5. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    In fact, of the 857 total keywords AdGooroo found for PopSecretLabs.com during the 12-month period we studied, more than 43 percent were related to movies. One thing I’ve found to be true in my years of working in search marketing is that virtually...

  6. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  7. As Goes Paid Search, So Goes the Election?

    Disclosure: I work at AdGooroo. In fact, AdGooroo found that 112 organizations sponsored paid ads on U.S. Let’s take a look at the role of paid search. There were more than a few players sponsoring politically-oriented search engine marketing in...