Last July, Microsoft acquired AdECN for an undisclosed amount of money and in September, Yahoo! The biggest Search Engine Strategies conference of the year will be held the week of March 17 in New York City.
Exchange networks like Right Media Exchange and AdECN will become utilized by more and more search marketers allowing for a further integration of search and display ads. Last week, we shared some New Years Resolutions from several search marketers...
Google's announcement also noted several recent acquisitions by their competitors, including: "Yahoo's acquisition of Right Media; AOL's acquisition of ADTECH AG and TACODA; WPP Group's acquisition of 24/7 Real Media; and Microsoft's $6 billion...
Microsoft Wants an Ad Exchange TooNot to be left out of the ad exchange party, Microsoft plans to acquire AdECN, an online ad exchange similar to Right Media (acquired by Yahoo) and DoubleClick's (soon to be acquired by Google).
Microsoft Says AdECN Exchange Buy to Compete at Scale with Google, ClickZ Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:
Microsoft Wants an Ad Exchange TooNot to be left out of the ad exchange party, Microsoft plans to acquire AdECN, an online ad exchange similar to Right Media (acquired by Yahoo) and DoubleClick's (soon to be acquired by Google).
Not to be left out of the ad exchange party, Microsoft plans to acquire AdECN, an online ad exchange similar to Right Media (acquired by Yahoo) and DoubleClick's (soon to be acquired by Google). Similarly, AdECN does not do business directly with...
