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  1. So... You Think SEO Has Changed?

    Addressing Technical Issues Like: Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different now than it once was. I usually find these statements short sighted.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Whatever comes up for you, addressing these issues in a clear and open way is the best strategy for getting through them. The days of guest blogging, he said, are over for SEO. If you're just guest blogging to get links, he goes on to say, you're...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    There are definitely exceptions to this (when addressing very recent events and taking advantage of buzz), but in general your content should be evergreen. What did you just click on? Look at the ridiculous headline for this column.

  4. 3 Reasons Natural Language Processing (Not Google Glass) is the Future of Search

    If the torrent of tech media coverage of Google's new eyewear were to serve as any indicator of adoption, I'll likely soon find myself on the subway in New York wondering why everyone was talking to themselves only to find they are all addressing...

  5. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    Addressing one or two problems, while leaving several in place, isn't a long-term solution for keeping Panda at bay. I've helped a number of companies deal with Panda's wrath since February 2011, and business owners typically exhibit some...

  6. FTC Giving Native Advertising a Closer Look

    But it is surprising that the FTC is going to look specifically into native advertising, because while it is an annoying problem and one that Google itself is already addressing, it definitely isn't widespread, unless perhaps you look at some very...

  7. What Does Google's Link Schemes Update Mean for Guest Posting?

    If we're putting in the work to create really good content, then we need to be choosy about where the post goes, and we also need to be sure we're addressing real people and that the post will have a real audience, however large or small.