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  1. Google Catalogs Design Tips: How to Best Showcase Your Products

    In the digital catalog, asking the consumer to put down the tablet to pick up the phone is taking a risk of losing consumer interest. So either the page numbers have to be removed (the Google Catalogs application has its own page counter), or the...

  2. How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

    All of these companies use the same type of direct mail, which includes three separate options to apply for the credit card: online, phone, or snail mail. Let’s do some math: 18,100 divided by 40 percent divided again by 70 percent = an estimated...

  3. Local Search Listings: Most Relevant Search Results Regardless of Medium

    In addition to consumers’ focus on local business listings, the Local Search Usage Study found that address details and phone numbers remain the primary pieces of information consumers seek (or are looking for) when they perform a local search...

  4. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Editors are continuously adding phone numbers and other available contact information for each company. SOPA aimed to stop that gap with takedown at the DNS level, one of its more hotly contested provisions, and to appear to address concerns...

  5. Guerrilla Marketing for a Job at Google: The Resume Your Resume Could Look Like

    After filling out the requisite paperwork, Epstein hopes to hear back from Google sometime this week to schedule a phone interview. Though more convincing than most phishing emails, the Gmail address did give it away.