SEO News

Address Local Search Results

RSS
  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    CTC campaigns should address each segment differently to make sure that the intent is matched. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access that...

  3. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...

  4. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...

  5. 4 Google Changes and How Online Merchants Can Adapt

    Here are some steps online merchants should take to address the Google local update: Here are some steps online merchants should take to address the Google Hummingbird update: Here are some steps online merchants should take to address the Google...

  6. 7 Ways to Make Your Google Search Result Stand Out

    On the other hand, restaurants and hotels, for example, have to take a different approach by monitoring their reviews and find ways to address unhappy customers with resolutions that will hopefully turn those poor reviews into great reviews.

  7. How to Build Your First Content Marketing Strategy

    Effective content will address your customers' pain points and help them solve their problems. Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine results pages, or become de-indexed...