Make sure your address is accurate, mention your target locations in your Page copy, and hope Graph Search gets better at understand bordering towns. Address/Location So, make sure you have the correct address set up on your Page.
Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Expanding into other results-oriented categories like content marketing or...
The key is to build a strong local page that includes all pertinent business information (address, contact information, operating hours), engaging content (photos, positive reviews) and to keep it actively updated.
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
Since search and context defines user intent in the new world, Enhanced Campaigns address how advertisers can better reach them. Campaign and budget management: An advertiser with a local presence could increase bids based on context, such as the...
Just adding NAP (name, address phone number) semantic markup to your local store pages that exactly matches the data provided to the Google+ Local page can make a big difference in the local results. For example, a software vendor with a single...
To address the local nature of today's SERPs in 2013, marketers need to optimize their web presence, and vary SEO strategies by location. The search algorithms have changed, the SERP results have changed, and how SEO professionals operate is changing.
This trend is reflected in the recent Mobile Path to Purchase Study results, which showed that consumers’ mobile buying choices are driven strongly by local information such as phone number, address, driving directions and specific offers or coupons.
If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location. The Graph Search algorithm will serve results based on several “features” – things such as...
Footnote to this diagnosis step: Some blog software packages, such as WordPress, create lots of category type pages, and these could explain why you have a lot of pages that were Not Selected, but you still need to determine how you want to...
Theoretically, this allows you to address gaps in your account and more quickly adapt to changing inventory. First, they appear as a band of sponsored image ads, with product pictures, price and vendor, underneath the top search results listing:
Definition: This command returns originating results from websites or subdomains for the provided IP address. Just click the little camera in the Google image search bar and you can query an image link or a local file and it tells you all the...
Find your voting location and hours” which links to Google’s Politics for voters who can search for their station and see a ballot summary by searching their home address. In their “Just the Ticket” blog post, Yahoo announced special search...
Too many clients have been “snowed” by their agencies by seeing rankings that were generated from a local IP address, which always presented them favorably. As would be expected, geographical variability was highest when Google+ Local pages are...
You might even be able to address your visitors more personally on each separate domain. If you take enough effort, you might be able to rank multiple times in the same search results. Even if you operate in multiple countries there isn’t a clear...
Using the data markup makes it extremely easy for you to tell the search engines your physical street address as well as the latitude and longitude of your business. Please note: the Business Name and Telephone number are part of the Local Business...
Online business identities – specifically name, address and phone number (NAP) details – are often inconsistently formatted across local search platforms and local data sets, making it difficult to capture the rich, robust online business...
For example an address is an address and not a div tag with text data. If I am in Vegas, I can (and DO) get local results for a search that is not in my city. Well, aside from the idea that Google is now ranking these pages at the top of the search...
The challenge we have is to understand how people are using keywords to describe their problems – and how our scientists can address their issues – this is both an issue with our internal search appliances and with consumer search engines like...
Some define it as geotargeting via IP address. Meanwhile, in mobile search (just as it is online) geographic modifiers in search queries can be used to determine user intent and thus more relevant results.
