Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book "On War". In essence, it means to modify your plan to address the observations...
Seth Godin published a book a few years ago called "The Big Red Fez" – rather than repeat all the key concepts, I can state simply is it's all about bananas – users finding what they need from obvious choices.
Do you need to communicate your ideas to them, but can't code yourself out of a paper bag or stay in the lines when coloring your favorite book? We'll actually trade it in exchange for their name and email address.
As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the following in his upcoming book, "The Digital Age": In Guy Kawasaki’s book, "What the Plus", he asserts “…Google+ is to Facebook and Twitter what Macintosh...
Drilling down the long list of best practices of building a better website covered by Murtagh in her book, highlighted are some of the top tier reminders when it comes to leveraging the social media and organic online publicity from your website...
The dimensions of a publishers’ printed catalog may be influenced by factors such as postal rates, the cost of storing boxes of catalogs at the fulfillment center, printing costs or even the impression the business wishes to make (a luxury...
Yelp is still the 800 pound gorilla in this neighborhood, but Angie’s List, TripAdvisor, OpenTable, and Judy’s Book are all important sites as well. Tip: On your next press release, include your address and/or phone number to build extra citations...
Before we get into it, a short disclaimer: there are so many ways to use these advanced search commands that one could easily write a whole book on it – or at least a novella. Definition: This command returns originating results from websites or...
If this is resonating with you, definitely grab Anne Kennedy’s "Global Search Engine Marketing" book. A couple of significant changes in social media and digital marketing have taken place this year: the number of requests for services coming from...
You better be giving away a great e-book or webinar. Want an email address, name, and phone number? People often think that business-to-business (B2B) marketing is cut-and-dried while business-to-consumer (B2C) marketing is a fundamentally personal...
Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine optimization (SEO). It’s not much of an over-statement to say that this book changed my life.
SEO Book (Firefox) Little icons will appear on your address bar displaying all the pertinent details. To do this, we’ve compiled some of our favorite browser extensions – some new goodies, some old classics, and more.
Many websites have successfully practiced search engine optimization (SEO) "by the book," following all of Google's "white hat" quality guidelines and found success. Let’s talk about the elephant in the middle of the room, and address each of these...
As the video above shows, it appears Google has taken a page right out of Facebook’s book with one new feature – a new “Timeline”-inspired cover photo for profiles. One small line in the CEO address hints at the revelation of actual engaged user...
The letter listed the recent revelation that social networking tool Path was accessing and uploading address book data from users' devices without permission as a key motivation for the inquiry. Last month, a developer of applications ('apps') for...
FREE – SEO For Firefox: A free Firefox extension from SEO Book. Great for seeing exactly how rankings appear from different locations on the fly or running systems as though they're from another IP address in a different location.
The recent closure of Yahoo Site Explorer has given rise to a number of alternatives from providers such SEOMoz site explorer, Web SEO Analytics, and SEO Book toolbar, which all offer free alternatives alongside numerous other options such as...
Those selected for testing must pass a two-part open-book exam, consisting of 24 theory questions and 150 simulated evaluation tasks. Both Leapforce and Lionbridge limit rater jobs to one household or IP address, though as in other types of work...
What’s your take on his statements, and how might your book address them? JC: Earlier this year, Shiv Singh said, "When it comes to digital marketing I believe marketers need to be more strategists s the first thing that comes to mind regarding how...
This consisted of shopping, images, video, news, and book listings. Have a link directing back to the most relevant site page which features text including the exact name, phone, address info that is found in your Places listing.
