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  1. Pre-PPC Strategies For Launching a New Product

    The initial market research should inform the creation of my Minimum Viable Product (MVP), a phrase popularized in Eric Ries' book The Lean Startup. Steve Blank, in his book "Four Steps to the Epiphany", calls these customers “earlyvangelists.

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    He has just released his latest book: "Marketing the Moon: The Selling of the Apollo Lunar Program". Create materials and content that address the needs of your audience. Content marketing is all the rage today, but did you know the greatest...

  3. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book "On War". One of the most important organizing concepts in command and control...

  4. Google Catalogs Design Tips: How to Best Showcase Your Products

    The dimensions of a publishers’ printed catalog may be influenced by factors such as postal rates, the cost of storing boxes of catalogs at the fulfillment center, printing costs or even the impression the business wishes to make (a luxury...

  5. Advanced Search Operator Tactics

    Before we get into it, a short disclaimer: there are so many ways to use these advanced search commands that one could easily write a whole book on it – or at least a novella. Definition: This command returns originating results from websites or...