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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Neflix have set the bar for personalization. Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be...

  2. Google Unnatural Links Manual Penalty: A Recovery Guide

    If a link is on a gray bar page and the domain is PR0, unless the domain is new and related. Some prefer to use an email address associated with the penalized website: [email protected] Concurrently, Google processes 20,000 reconsideration requests...

  3. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    To do that use the search bar and click on the "search for (keyword)" option highlighted below: As you may already know it is possible to target individual users using simply their email address or Facebook ID (find it here) by using Power Editor...

  4. Gamification in Marketing: Lessons from the Khan Academy Website

    They loved the progress bar, the popup rewards, and the accumulation of points and badges. On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the desired one.

  5. Retail Paid Search Competition Heats Up with New Entrants

    The bar chart below provides an overview of the advertiser dynamics within each retail sub-category by decomposing four aspects of the top PPC advertiser rankings. To address these questions, we recently published a research report ranking the top...

  6. Advanced Search Operator Tactics

    Just click the little camera in the Google image search bar and you can query an image link or a local file and it tells you all the places where your image has been found. Bing documentation gives the example of foo near:10 bar explaining it as...