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  1. What is Mobile App Attribution & Why is it Important?

    Device Fingerprinting: Device fingerprinting pulls basic and not 100 percent unique information from a user's device headers, including IP address, to connect a user from click to app install. Attribution is the measurement of user events in result...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    We can be identified by our IP address, our computer name, our phone's IMEI code.that's only a few of the unique identifiers we're all tied to. I talked about how Google+ provided a hub by which users could be tied to their websites, content, other...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    In those testimonials, you're going to want to address the specific objections that people may have, by having your testimonials start with those objections, and then be convinced by your service. Pay-per-click search marketing may have been...

  4. Rise of the New School SEO Professional

    Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support dynamic content sites and great SEO. Opportunities from content marketing to GPS, local, and mobile optimization...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...