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  1. Pre-PPC Strategies For Launching a New Product

    Before we solve that problem, let's talk briefly about what that preliminary market research needs to address. PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting.

  2. SEO vs. SEM Timelines: A Medical Analogy

    He or she will likely prescribe the pain meds for instant relief and put you on a regimen of antibiotics to address the root of the problem. Most business owners don't understand how SEO works and, quite frankly, could care less.

  3. Why You Need to Own Your Data & Digital Assets

    There are often legitimate reasons to invest in custom development to address complex business demands or integration with proprietary databases and/or applications. Whenever possible, use a generic company email address rather than a personal...

  4. Google Reveals What New & Expectant Parents Search For

    Brands have the opportunity to address these concerns, but as you can see, a nuanced approach is required. They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas: What's on the Minds of New...

  5. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the study. Searches with local intent are more likely to lead to store visits and sales within a day.