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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Next, we removed subdomains by adding a minus sign. There's something undeniably powerful in clicking a button and having all-important SEO elements brought to you. Makes the job easier. What's hard is quantifying and prioritizing that crawl data...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they...

  3. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. If you haven't been using any rich markup schema...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...

  5. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Options for creating Shopping campaigns: "In the coming days, we’ll be adding some options to help you get started," Google AdWords said in its announcement. Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA...

  6. The Smart Way to Optimize Your Amazon Sales Strategy

    Adding in videos as well can really help your product stand out from the competition. But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales. Additionally, high conversion rates on Amazon have a...