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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And of course, some sites are stacking several content partners on their pages (adding even more supplementary content). User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant...

  2. Google to Fight Piracy by Modifying Search Algorithms

    This update will roll out globally starting next week," Google said, adding that it will also be removing more terms from autocomplete, based on DMCA removal notices. Google has updated its search engine algorithms in an attempt to restrict piracy...

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. Forty-nine percent of consumers in the U.K.leverage organic search as...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Creating a search campaign using the campaign type "all features" and adding dynamic targets and audiences to this will give you the desired effect. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Adding expanded site links also provides more information to your prospective clients about who you are and what you do. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It is not unlawful for Yelp to post and sequence reviews," Berzon wrote, adding that plaintiffs are still free to contend harm. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a...

  7. What’s the Deal With Links From M.Biz? Should You Disavow?

    When Google employee John Mueller was asked in a hangout about whether or not to disavow links from m.biz sites, he said, "Usually we can recognize this kind of duplication, but if you want to be absolutely sure that they’re not counted.then...

  8. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    We test and make sure we understand what the implications are," adding, "Individual users are not going to wake up one day and find their timeline completely ranked by an algorithm. From a Wall Street Journal (WSJ) report, Noto was quoted as saying...