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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Doorway sites are essentially a bunch of sites created with the sole purpose of driving traffic to one particular website and which offer no added value to the user. It strongly discourages the posting of thin, rehashed or inauthentic content that...

  2. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Today, many marketers value data from multiple sources. He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. And, "How do we further our marketing careers?