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  1. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Once you've bridged those gaps, you'll see even more value out of your Web analytics and A/B testing efforts. The magical and innovative part of the knowledge gap analysis process is that it not only identifies the gap, but also suggests what...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Both are great tools with the obvious value-add around multi-platform management, but it seems as though Google is taking aim at these kinds of third-party platforms with this update. Interestingly, two of these new features add powerful...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...