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  1. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    PageRank is just a public facing value with little real meaning other than 0 is bad, 10 is great, and if you are going down the scale it is a negative and up the scale it is a positive. Erroneously, webmasters and site owners will add pages and...

  3. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Always Be Providing Value A great way to leverage YouTube for all its awareness value, while contributing to your own video SEO, is to create shorter video previews for your content and use YouTube's annotations to place in-video CTA that drive...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Once you've bridged those gaps, you'll see even more value out of your Web analytics and A/B testing efforts. The magical and innovative part of the knowledge gap analysis process is that it not only identifies the gap, but also suggests what...

  5. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Both are great tools with the obvious value-add around multi-platform management, but it seems as though Google is taking aim at these kinds of third-party platforms with this update. Interestingly, two of these new features add powerful...