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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Outside of very specific niche categories where directories have a lot of value to add, we are seeing the end of an era or a transition away from directories as a major ad opportunity. Internet ad revenues have reached a historic half-year high at...

  2. Introducing the Local Marketing Adoption Curve

    At this point, there should be no question about measuring the value of local. You should claim and optimize your listings on Google+ and add location-specific images and videos. Today, marketers must ensure their brands are visible where and when...

  3. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. Do find ways to add shorter polls or "temperature checks" within content pieces - these could be ratings...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    The lackluster results produced by these UX snake oil salesmen not only hurt the specific company, but also diminish the perceived value of good UX design, in general. Unfortunately, opportunists quick to add UX to their repertoire of services are...

  5. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. Then hop over to a report and implement them by...