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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    The lackluster results produced by these UX snake oil salesmen not only hurt the specific company, but also diminish the perceived value of good UX design, in general. Unfortunately, opportunists quick to add UX to their repertoire of services are...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make great long-term gains. Then hop over to a report and implement them by...

  3. Content Conundrum: The Vanity vs. Performance Dilemma

    The business objective: What value does this add to your business? Does every piece of content have value; does it serve a reader, author, and business purpose? The rise of vanity metrics often distracts content authors from the true meaning and...

  4. Mobile Advertising Measurement: Winning the Long Game

    The precise definition of "quality user" may vary depending on the purpose of your app, but generally speaking, a user that remains active and engaged with the app over time, contributes to the financial components of the app, and has a relatively...