Utilize webfonts such as Fontdeck and Font.com to add modern style with typography and crawabilty. You must now consider a number of new factors when designing your website. Build friendly URLs and a friendly URL structure so search engines know...
For example, if you have affiliate links on your site, you can calculate a conversion rate from knowing the number of clicks to the number of people who purchase something via the affiliate link. Its flexibility into WordPress themes is great too...
Check Anchor Percentages: Brand/URL, Money, Compound, and Other For example, if you have 65 percent money anchors, 25 percent brand/URL anchors, and 10 percent other, you might think that's too heavy a reliance upon money anchors.
What can marketers do to boost that number and more effectively engage consumers on the site? Add annotations with clear calls-to-action. Type in the following URL: pinterest.com/source/yourwebsite.com (with your actual domain name inserted in...
To learn how to add schema location markup check out Carrie Hill's step-by-step article. With more than 1 billion smartphone users around the world, a number expected to reach 2 billion by 2015, it's no surprise that mobile search is quickly...
Don’t add clicks to get to them or change them without careful consideration or testing. Your URL should be a part of almost every prospective customer interaction. Ward off scope creep: the number one killer of a successful re-launch.
There are a number of ways to see how successful your link building has been using Google Analytics. Depending on the relevance of the results returned by a query, however, your site at number 8 may still get more conversions than a crappy site...
One big flag for this is a site that has a significant number of incoming links from posts that have rich anchor text embedded in the middle of the text. After that, consider a very small number of directories specific to your vertical market.
You can find that information via a number of other plugins or tools, or directly via the source code. Using the Web Developer plugin, you can view image alt text in a number of ways. While performing audits, a number of tools can help you gather...
Atrributes”→ Add Quality Score→Apply Changes First, Add Quality Score Column Reduce the Number of Keywords Per Ad Group Your display URL’s past CTR Try significantly limiting the number of keywords per ad group (think 3-10 keywords/ad group).
Add an authentication method such as Twitter/Facebook (never use just Facebook, many users won't log-in with their Facebook accounts). A very popular technique these days are to add category tags to articles, posts, or blogs.
Add these as negative placements. Once you do that, you'll be able to set the name/URL of your Facebook page and start publishing content. This number can be seriously staggering. With the online holiday shopping in full swing after a record...
The solution was to reconfigure the URL path to the dress to one absolute URL: www.domain.com/item1.html. It essentially specifies a URL path for any specific page of content. Make sure that your CMS is able to add this tag and customize it on a...
When testing between two or more URLs, it’s smart to use the URLs as an additional indicator of the variation number, so the first variation would be URL-2, and the next URL-3. Once the copy has been made – in most cases this involves create a new...
I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an "SEO campaign. URL structures that cause duplicate content / difficult to index
Every monthly budget is divided by the number of days per month to give you the daily budget. You should also set up your display URL to have this core keyword as well. Finally, pick the most relevant page for your Landing Page/destination URL.
Whether it's a list of blogs for outreach or just a list of links from a page that we're checking for URL validity a link scraper is an awesome little tool to have handy. Then look in the URL strings for "links" or "resources.
To aid usability, leverage HTML5 input types – number, telephone, URL, and email – for their unique data input keyboards. Users should be able to tap/click the phone number to initiate a call, so enable click-to-call functionality by making the...
You can test to see if a URL supports IPv6 by using the IPv6 Proxy. As of May 22, 2012, global adoption was only at about 0.68 percent of the total Internet population but, according to Jason Fesler, Distinguished Architect at Yahoo, that number is...
There is some domain overlap, but overall we have a large number of new domains that you should consider for placing content. I call them tactic-specific footprints because ideally you keep them organized by tactic so you can reuse them in the...
