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  1. Driving Consumer Insights With Mobile Analytics

    Add filters to the new profiles (not the original profile! To add a layer of complexity, if you're developing for Android you have other things to consider as well. Once you've created the profile, you can then can go back in to the setting and add...

  2. Does Your PPC Budget Match Your Conversion Optimization Budget?

    While many design decisions aren’t earthshaking, they do add up. After all, all those clicks cost money, and they can add up to a hefty monthly chunk if you aren't careful. The click can be perfect – the right person at the right time seeing the...

  3. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    What sets VeryPink apart from other knitting channels is instant gratification. Heavy social engagement and viral reposts add even further value to the effectiveness of the ad buy. But few have parlayed their flair for instruction, talent for...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Instant Quote". Make it easy to add remove and navigate between basket and products. Make sure you make it as easy for people to edit as add. Great CRO starts with understanding your visitor and their intent when visiting your site.