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  1. 4 UX Tips That Will Improve Your Content Strategy

    You may find that there is an information gap when it comes to a particular decision-making topic, and you simply need to add content to your website in a place that it will be helpful to users. It's time that our content strategies focus on the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In AdWords, under Advanced Settings, you can edit "IP Exclusions" so just add your competitor's IP address. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Add in social metrics and you are good to go. With the business model and process elements covered, now is the time plan out how to succeed in...

  4. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Also, curate other peoples' content but add value to it by offering up an additional opinion or an insight or perspective. No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why...