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  1. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The idea of enhanced snippets is not a new concept, and they often add more reasons for users to click through to a site (think rich snippet reviews). This week, the Google Research team unveiled "structured snippets," which presents an additional...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    For continued usability optimization, add on any alt tags that may be missing.minutes While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    It is not immediately obvious how to set these up in the interface, as setting up a DSA campaign does not allow you to add audiences. Breaking your audiences up will allow for a stronger bidding strategy: add higher bid adjustments for users who go...

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    When I see links that are coming from sites like forums.m.biz and discussion.m.biz and stone.m.biz and chinastone.m.biz and the like, I simply add the following line to my disavow file: domain:m.biz The only way that I have found to find all of...