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  1. How to Create a Social Media Friendly Landing Page

    Add your voice to the conversation and leave your comments below. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from social media...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. Every PPC professional knows that remarketing is a no-brainer. It's a simple fact: people who've already clicked on your...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Unfortunately, opportunists quick to add UX to their repertoire of services are hoping that you won't know how to differentiate their offerings from real UX expertise. With the flood of ill-trained people claiming to be user experience (UX...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Then hop over to a report and implement them by clicking + Add Segment. You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined.

  5. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Some organizations may continue to view mobile as an "add-on" or supplementary effort when planning for digital interaction with customers. If you're still struggling to leverage the website to support goals, you have some catching up to do, as the...