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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Outside of very specific niche categories where directories have a lot of value to add, we are seeing the end of an era or a transition away from directories as a major ad opportunity. Internet ad revenues have reached a historic half-year high at...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    You could also add a "view all" page and set that up properly SEO-wise – and not force people to register to see it! And then of course, you could add more content per component page and cut the pagination down by 50 to 75 percent.

  3. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  4. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The idea of enhanced snippets is not a new concept, and they often add more reasons for users to click through to a site (think rich snippet reviews). This week, the Google Research team unveiled "structured snippets," which presents an additional...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    For continued usability optimization, add on any alt tags that may be missing.minutes While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to...