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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we add multiple filters on the store locator? Can we add our own user accounts? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical for...

  2. Mobile Advertising Measurement: Winning the Long Game

    Add to cart: An item has been added to the user's shopping cart. Add to wishlist: An item has been added to the user's wishlist. Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    No matter what you do – raise bids or lower bids, add keywords or add negatives – you're always balancing the forces of efficiency and volume. Last month I posted an article that looked at the relationship between click-through rates and average...

  4. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    The fact that Google plans to add 'flags' to search links it has removed does nothing to tackle the fundamental problem with the 'right to be forgotten' ruling - which is the complete absence of legal oversight in this process," she said.

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    No need to scroll to find the right circle if you're planning to add a large affinity group. Users that have taken the time to add a photo of themselves and a little biographical information are more likely to be users that actively engage on Google+.