Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search advertising to Microsoft adCenter (since rebranded as the Bing Ads).
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Existing ads that meet these requirements will migrate over to adCenter but will be truncated and paused – so I’d suggest editing all your ads...
Starting in Q2 of 2012, Yahoo advertisers in the UK, Ireland, and France will turn to the Microsoft adCenter. However, many European advertisers will be able to use Microsoft adCenter for Yahoo advertising much earlier; Microsoft indicated that...
Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. Yahoo’s help offering is comparatively limited – and only now relevant outside...
And our observations show improved Yahoo campaign performance after the migration to the Search Alliance platform, adCenter. I’m talking, of course, about your obsession with using only Google AdWords and leaving adCenter aside because “it’s too...
Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for better rankings. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?
Yahoo and Microsoft Search Alliance State of the Union - adCenter Blog IE9 Bugs With Microsoft adCenter Forums - Search Engine Roundtable adCenter UI Experiencing Latency and Intermittent Errors - adCenter Blog
adCenter Blog SES NY: Ads in the Quality Score World - adCenter Blog Video: Bing's Stefan Weitz on Social Signals, Mobile, Local, Deals and More at SES New York - adCenter Blog Is the Search Alliance Paying Off for Search Marketers?
Tips and Trends for SMB on Social Media, PPC, SEO and the Search Alliance from SES London - adCenter Blog SES London 2011 - The Opportunities of Social Media within the Marketing Mix - adCenter Blog Here's a recap of this week's columns and news...
With the transition to the Search Alliance beginning this past October, North American advertisers witnessed first-hand the migration of Yahoo search sponsored listings to the Microsoft adCenter platform.
Microsoft's AdCenter Continues to Flounder - Searching Beyond the Paid What's the Matter with the Search Alliance? Search engine upstart, Blekko, continuing it's quest to form an alliance against spam has partnered with Stack Overflow, "a...
Microsoft AdCenter seems like an obvious advertising partner. Search engine upstart, Blekko, continuing it's quest to form an alliance against spam has partnered with Stack Overflow, "a programming Q&A site built by programmers for programmers".
Microsoft adCenter would provide search advertising services on Nokia's line of devices and services. For example, Maps would be integrated with Microsoft's Bing search engine and adCenter advertising platform to form a unique local search and...
Following the Search Alliance transition at the end of October, MSN adCenter's market share nearly tripled, increasing from 11.2 percent to 28 percent, as the number of Yahoo impressions being served through the platform gradually increased.
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?
As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. If you aren't reporting on Microsoft adCenter's Syndicated Search Partners, there's a good...
Where are the new initiatives, the new ideas from engineers that will differentiate the adCenter platform from AdWords, raise the revenue per search Microsoft receives, and grow loyalty with advertisers?
and Microsoft Search Alliance Session - adCenter Blog Small Business: Your Questions Answered, Part I - adCenter Blog Search Engine Optimization Yahoo Sketch-a-Search Updated with Dish Search - Y! When trying to build links, you don't have to rely...
Yahoo's organic results have been served by Bing since August, and adCenter began powering all paid search advertising in October. The Search Alliance team reports that back-end functions have been completed in Australia, Brazil, and Mexico.
