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Adcenter Paid Search Advertising

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  1. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). While we won’t dig into specific PPC channels right now, these general best practices will apply to most search-based PPC advertising.

  2. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    AdCenter Text ads are best on adCenter. Paid Advertising I recently received an email blast advertising a shoe sale on a well-known shoe website. They have display advertising as an option, but don’t offer much detail without submitting a form.

  3. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    The CPCs of our clients' brand terms on Bing have risen far faster than CPCs on non-branded terms as the adCenter team has made moves to broaden the competition in this space,” he said. Covario just released their Q1 Global Paid Search Spend...

  4. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  5. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.

  6. Back to School: Now That’s What I Call a PPC Strategy!

    Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. By bidding more aggressively before summer, you can make sure potential customers see your paid search ads while they’re researching.

  7. Resources for Learning About PPC

    Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. I’ve previously written about how to keep up to date in search and offered...

  8. Search News & Headlines Around the Web - May 13, 2011

    Daily Budget Option Changes are Now Live in Microsoft Advertising adCenter - adCenter Blog Here's a roundup of today's other search news and headlines from around the web. Weekly Yahoo Search Trends - May 13, 2011 - Yodel Anecdotal

  9. Search News & Headlines Around the Web - April 6, 2011

    Concerns About adCenter's Editorial Review Process Are Legitimate - Rimm-Kaufman Group Search Advertising Marin Software Raises $16 Million For Paid Search Management Platform - TechCrunch Here's a roundup of today's other search news and headlines...