The methodology of halting brand ads on adCenter raises a few eyebrows: Bing and Yahoo searchers do not behave the same as Google searchers, as I'm sure even eBay's own relative conversion rates would attest.
Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search advertising to Microsoft adCenter (since rebranded as the Bing Ads).
Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). While we won’t dig into specific PPC channels right now, these general best practices will apply to most search-based PPC advertising.
AdCenter Text ads are best on adCenter. Paid Advertising I recently received an email blast advertising a shoe sale on a well-known shoe website. They have display advertising as an option, but don’t offer much detail without submitting a form.
You need to establish a Microsoft Advertising adCenter account to use Bing Shopping, but you won't be charged for any clicks from Bing. While Google Product Search is a free CSE as of this writing, it will transition to paid by October 15.
The ad buying experience through adCenter for SMBs is now more cohesive with the search user interface. Google continues to dominate in the paid search arena, boasting the strongest YoY global paid search growth in the industry for Q4 2011, as Bing...
The CPCs of our clients' brand terms on Bing have risen far faster than CPCs on non-branded terms as the adCenter team has made moves to broaden the competition in this space,” he said. Covario just released their Q1 Global Paid Search Spend...
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
Key Takeaways on Using Quality Score in Microsoft Advertising adCenter from #SES New York - adCenter Blog Following up Day 1, SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering search engine...
Competitive Intelligence for Paid Search Advertising with Matt Van Wagner at #SES New York - adCenter Blog Paid Search Competitive Analysis with Stephanie Bailey #SES New York - adCenter Blog After that, attendees learned the latest tools, trends...
Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.
Smart Mobile Marketing at SES San Francisco - adCenter Blog Much like Day 1 and Day 2, Day 3 offered marketers further education on social SEO, social search, paid search, and the future of search. SES Live: SEO 2.0: Less is More - Search Engine...
Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. By bidding more aggressively before summer, you can make sure potential customers see your paid search ads while they’re researching.
Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. I’ve previously written about how to keep up to date in search and offered...
Daily Budget Option Changes are Now Live in Microsoft Advertising adCenter - adCenter Blog Here's a roundup of today's other search news and headlines from around the web. Weekly Yahoo Search Trends - May 13, 2011 - Yodel Anecdotal
Sneak Peek: Local Ad Offerings for Bing in adCenter across PC and Mobile - adCenter Blog Search Advertising Here's a roundup of today's other search news and headlines from around the web. Search Industry News
Exploring the attributes of the adCenter Quality Score, how these scores affect your performance, and how you can optimize your account for better rankings. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?
Coming Soon: Microsoft Advertising for Small Businesses and SMB Content on the adCenter Blog - adCenter Blog Budget Option Improvements Coming Soon to Microsoft Advertising adCenter - adCenter Blog Account Bingification for Dummies Part 3 How to...
Show adCenter Content Ads Only On Specific Sites - Search Engine Roundtable Search Advertising Kantar Begins Reporting Paid Search, Amazon Dominates Spending - MediaPost Here's a roundup of today's other search news and headlines from around the...
Concerns About adCenter's Editorial Review Process Are Legitimate - Rimm-Kaufman Group Search Advertising Marin Software Raises $16 Million For Paid Search Management Platform - TechCrunch Here's a roundup of today's other search news and headlines...
