The methodology of halting brand ads on adCenter raises a few eyebrows: Bing and Yahoo searchers do not behave the same as Google searchers, as I'm sure even eBay's own relative conversion rates would attest.
PPC mistake: not properly checking tagged URLs in Bing Ads (adCenter at the time) and paying for clicks to 404s. Keyword Mistakes Put “+2013” as a keyword in campaign with a budget of $1,000/day when modified broad match first came out.
In fact, you can use the tool to directly post new keywords and ad groups to your adCenter account! While the suggestions may not always translate into keywords, it gives you a great idea of what people are talking about and who the major players...
Ad Delivery Status – Now available in adCenter’s user interface, this tool allows advertisers to more quickly identify issues (like depleted budgets, editorial issues, etc) at the campaign, ad group and keyword levels.
Don’t confine your analysis within your AdWords or adCenter account. Within AdWords and adCenter you can review the change history of your account. Blog: adCenter Community Blog AdWords and adCenter make changes to ad serving all the time.
As they promised they would, the adCenter product team continues to deliver important improvements at an impressive pace. People are beginning to be given the heads up on the imminent release for the U.S.market of another feature that brings...
There is also a lot of confusion about negative keyword match type support in adCenter (which is equally important though not the subject of today's discussion). In fact as these words are being written the adCenter team is getting ready for the...
Over the past couple months adCenter has been working on several improvement to their Microsoft Advertising Platform. AdCenter recently announced several improvements to ad description character length, budget overview, and targeting updates.
AdCenter’s quality score is a representation of how your ad is performing against expectations and although it doesn’t directly affect pricing or ranking, a single keyword relevance score can affect that of the keywords around it.
This comes after a big update last week in adCenter adding negative keyword functionality. Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with the new adCenter Multi-Metric...
Another way: in adCenter's web UI, copy and paste your list of keyword-level negative keywords into an Excel or .CSV file, then import the list at the campaign level. In their most recent update, exact match negative keywords are now live in adCenter.
AdCenter doesn't get the chance to assess your quality for a particular keyword for which your cost per click might still be much lower than the bid, and as a result can filter out potentially qualified ads on the basis of the low bid alone.
As discussed in depth last time, adCenter and most other ad platforms allow us to place bids based on three distinct kinds of keyword matches: AdCenter has a definite tendency to match results against fewer queries than AdWords or other ad networks...
My series on adCenter PPC optimization continues next time, when we’ll discuss strategic keyword expansion methods to fill the match gaps. Managing your negative keywords in adCenter is one effective strategy for making the most of your adCenter...
If one of your adCenter negative keywords is the same as your bidded term, your keyword won’t trigger an ad. Negative keywords that you add to an adCenter campaign or ad group don’t appear in the keyword table on the keywords tab.
The adCenter Quality Score is based on keyword relevance, landing page relevance, and landing page quality (consumer experience). We learned last week that adCenter will soon display your keyword Quality Scores.
Both AdWords and adCenter have the capability for dynamic keyword insertion (DKI), though there is an important difference in how each platform treats capitalization. In adCenter, however, all negative keywords are effectively set to phrase match.
Small Business: Your Questions Answered, Part I - adCenter Blog and Microsoft Search Alliance Session - adCenter Blog Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors...
Audience Targeting for Optimal Reach in Search and Display Advertising Campaigns - adCenter Blog MSN adCenter vs. If in the past you've only worked with Google or Yahoo, you should really start paying attention to adCenter for PPC.
Now that the Search Alliance transition is complete, MSN is now the second largest search company, as Bing-powered searches account for nearly 28 percent of the market and Microsoft adCenter powers all paid search advertising on Bing and Yahoo.
