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Adcenter Negative Keyword

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  1. Get Your adCenter Search Marketing Campaign in Shape for 2012

    AdCenter’s quality score is a representation of how your ad is performing against expectations and although it doesn’t directly affect pricing or ranking, a single keyword relevance score can affect that of the keywords around it.

  2. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    AdCenter doesn't get the chance to assess your quality for a particular keyword for which your cost per click might still be much lower than the bid, and as a result can filter out potentially qualified ads on the basis of the low bid alone.

  3. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    If one of your adCenter negative keywords is the same as your bidded term, your keyword won’t trigger an ad. Negative keywords that you add to an adCenter campaign or ad group don’t appear in the keyword table on the keywords tab.