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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  2. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.

  3. Resources for Learning About PPC

    Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. Yahoo’s help offering is comparatively limited – and only now relevant outside...

  4. Search News & Headlines Around the Web - May 13, 2011

    Daily Budget Option Changes are Now Live in Microsoft Advertising adCenter - adCenter Blog Microsoft Close To A Big Search Deal With Baidu, Says Chinese Press - Business Insider Weekly Yahoo Search Trends - May 13, 2011 - Yodel Anecdotal