The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. It was one of those moments in time I bet many Microsoft executives would like to revisit. The frequency at which Bing released "parity...
Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search advertising to Microsoft adCenter (since rebranded as the Bing Ads).
Bing Ads will replace the Microsoft platform formerly known as adCenter. Bing Ads, like adCenter, will be offered to businesses wishing to place advertisements in search results, or what will now be known as the Yahoo Bing Network.
You need to establish a Microsoft Advertising adCenter account to use Bing Shopping, but you won't be charged for any clicks from Bing. Merchants using Pricegrabber also have the added advantage of sending their product listings to Yahoo Shopping.
Unfortunately, many advertisers report that their spend on adCenter is less than 30 percent of their total search advertising budgets. It’s been proven that the searchers in the adCenter marketplace are likely to spend 26 percent more than the...
The ad buying experience through adCenter for SMBs is now more cohesive with the search user interface. By aligning with the Bing brand, SMBs will better understand that they are buying traffic on Bing and Yahoo search,” a Microsoft representative...
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. To receive preference in adCenter auctions, which use click through...
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Consider spending time on campaigns already live on adCenter, too, as there may be keyword variations searched for on Yahoo than never had...
Mortgage scams that claim to provide assistance from the U.S.government have also been located in Microsoft adCenter. Microsoft has cooperated in banning the associated advertisers from Bing and Yahoo search results.
Starting in Q2 of 2012, Yahoo advertisers in the UK, Ireland, and France will turn to the Microsoft adCenter. However, many European advertisers will be able to use Microsoft adCenter for Yahoo advertising much earlier; Microsoft indicated that...
Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.
ClickZ: When it comes to mobile advertising, what's handled by Yahoo and what by Microsoft's AdCenter? Vivek Sharma: Ad delivery for mobile is done very similarly to the web; we use the same back end, served by Microsoft AdCenter.
Microsoft adCenter, the driving force behind Bing and Yahoo ads, has updated their terms of service for relevance and quality. One of the biggest changes is "an expanded definition of relevancy, and a higher standard of relevancy required for...
While it’s true that Microsoft adCenter doesn’t normally yield as much volume as Google AdWords, there is almost always lots of room for improvement, simply because advertisers don't really understand how adCenter works and use it simply as they...
Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. Bing and Yahoo PPC Resources Yahoo’s help offering is comparatively limited...
Pay Per Click (PPC) for SMB Part 2 - An Introduction to Bing.adCenter Blog Yahoo working with Microsoft to fix Yahoo Mail problems on Windows mobile devices. Yahoo Buys Advertising Platform 5to1 - TechCrunch
Daily Budget Option Changes are Now Live in Microsoft Advertising adCenter - adCenter Blog Microsoft Close To A Big Search Deal With Baidu, Says Chinese Press - Business Insider Alibaba to Yahoo: There Wasn't a Board Vote, But We Told You So - All...
Boost Your adCenter Efficiency Part 1 - How to Quickly Add and Edit Match Types in Microsoft adCenter Desktop [Tutorial] - adCenter Blog Launch Complete: Check Out the New Microsoft Advertising Site for SMBs - adCenter Blog
PPC Campaign Optimization Tips for Dads-and-Grads Season - adCenter Blog Yahoo Reports Problems with Microsoft Partnership Search Revenue - ClickZ Yahoo's 4Cast Allows You To Cast Predictions On Any Topic - TechCrunch
