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  1. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    While it’s true that Microsoft adCenter doesn’t normally yield as much volume as Google AdWords, there is almost always lots of room for improvement, simply because advertisers don't really understand how adCenter works and use it simply as they...

  2. Back to School: Now That’s What I Call a PPC Strategy!

    Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration...

  3. Resources for Learning About PPC

    Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. Google also maintain a number of sites that collate resources around topics...

  4. Inside the adCenter Quality Score -- Or Should We Call It Competitive Score?

    New features are coming soon to Microsoft adCenter. One of the most interesting updates to the adCenter interface is the exposure of your individual keyword Quality Scores. Let's explore the attributes of the adCenter Quality Score, how these...