The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. It was one of those moments in time I bet many Microsoft executives would like to revisit. Microsoft had the resources to challenge Google...
Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search advertising to Microsoft adCenter (since rebranded as the Bing Ads).
Bing Ads will replace the Microsoft platform formerly known as adCenter. This rebranding has also already been launched on the adCenter landing page. Bing Ads, like adCenter, will be offered to businesses wishing to place advertisements in search...
Microsoft adCenter came to being in the summer of 2006. All joking aside, it is a huge step forward for Microsoft adCenter to offer an even ad rotation feature. One specific area of concern was how adCenter handled PPC ad rotation.
In fact, you can use the tool to directly post new keywords and ad groups to your adCenter account! Microsoft Ad Intelligence For a really different and insightful keyword research experience, download the free Microsoft Ad Intelligence tool.
Did you know that if you copy an ad and change everything but the ad title in adCenter, you’ll get a “duplicate ad” error? You could spend all day listing the poor decisions made by Google and Microsoft that stemmed from looking at aggregate...
You need to establish a Microsoft Advertising adCenter account to use Bing Shopping, but you won't be charged for any clicks from Bing. Merchants use this data to tailor their marketing budget and gain more sales on the sites which consumers use to...
But if you haven’t used Microsoft adCenter recently, it’s time to take another look. Microsoft adCenter has been around nearly as long as AdWords, in one form or another. One of the most common requests was to be able to use adCenter outside of...
Unfortunately, many advertisers report that their spend on adCenter is less than 30 percent of their total search advertising budgets. It’s been proven that the searchers in the adCenter marketplace are likely to spend 26 percent more than the...
The ad buying experience through adCenter for SMBs is now more cohesive with the search user interface. As of May 1, Microsoft’s small and medium business brand changed its name to Bing, bringing the name and design in line with the search engine’s...
Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft adCenter or even Facebook should build into their respective advertising platforms.
Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.
Key Takeaways on Using Quality Score in Microsoft Advertising adCenter from #SES New York - adCenter Blog Following up Day 1, SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering search engine...
Microsoft acknowledged the problem some time ago, and in November 2011, the adCenter team introduced a few important changes to the way negative keywords were handled. Now that these enhancements are in place, the Microsoft adCenter product team is...
Over the past couple months adCenter has been working on several improvement to their Microsoft Advertising Platform. AdCenter recently announced several improvements to ad description character length, budget overview, and targeting updates.
For marketers looking to take advantage of the holiday, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Here are a few tips from Microsoft to get the most our of your ads:
With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. Train your bid management tools after adCenter has collected enough...
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Existing ads that meet these requirements will migrate over to adCenter but will be truncated and paused – so I’d suggest editing all your ads...
In fact, beyond Google AdWords and Microsoft adCenter's mobile search ad offerings, I'm practically clueless. I continue the process - as is the case with adCenter and AdWords, campaigns are there to manage budgets and settings - start and end date...
Mortgage scams that claim to provide assistance from the U.S.government have also been located in Microsoft adCenter. Microsoft has cooperated in banning the associated advertisers from Bing and Yahoo search results.
