SEO News

Adcenter Ads Yahoo Bing

  1. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). Campaigns are composed of Ad Groups, in each ad group are ads and keywords. The keywords will trigger the ads in the Ad Group, so you can customize the ad to...

  2. How to Easily Get More Ad Traffic on Yahoo & Bing

    Maximize Traffic with Broad Match: Increasing the number of search queries that your ads are being matched to is the easiest way to maximize your volume on adCenter; the easiest way to accomplish this is to opt your keywords into Broad Match.

  3. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    The CPCs of our clients' brand terms on Bing have risen far faster than CPCs on non-branded terms as the adCenter team has made moves to broaden the competition in this space,” he said. Apply Negatives for Brand Terms on Bing/Yahoo as These CPCs...

  4. Get Your adCenter Search Marketing Campaign in Shape for 2012

    With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. To receive preference in adCenter auctions, which use click through...

  5. Not Just Google: Regulators Shut Down Bing, Yahoo Mortgage Scam Ads

    Mortgage scams that claim to provide assistance from the U.S.government have also been located in Microsoft adCenter. Should Microsoft have spotted these ads prior to posting them on Bing and Yahoo? Microsoft has cooperated in banning the...

  6. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.