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  1. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). Campaigns are composed of Ad Groups, in each ad group are ads and keywords. The keywords will trigger the ads in the Ad Group, so you can customize the ad to...

  2. How to Easily Get More Ad Traffic on Yahoo & Bing

    Maximize Traffic with Broad Match: Increasing the number of search queries that your ads are being matched to is the easiest way to maximize your volume on adCenter; the easiest way to accomplish this is to opt your keywords into Broad Match.

  3. Get Your adCenter Search Marketing Campaign in Shape for 2012

    With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. To receive preference in adCenter auctions, which use click through...

  4. Not Just Google: Regulators Shut Down Bing, Yahoo Mortgage Scam Ads

    Mortgage scams that claim to provide assistance from the U.S.government have also been located in Microsoft adCenter. Should Microsoft have spotted these ads prior to posting them on Bing and Yahoo? Microsoft has cooperated in banning the...