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  1. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Are you starting your own PPC campaign and want to know how to get...

  2. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    The CPCs of our clients' brand terms on Bing have risen far faster than CPCs on non-branded terms as the adCenter team has made moves to broaden the competition in this space,” he said. While the revenue per click of PLAs is on par with standard...

  3. Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations

    In this series on advanced PPC optimization techniques for adCenter, we've already covered a variety of ways to improve campaign performance, including negative keywords, bidding by match type, and filling the gaps in matching.

  4. Back to School: Now That’s What I Call a PPC Strategy!

    Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration...