The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. For those smaller advertisers who have limited time to work in Bing Ads this is great news because the work they will invest in their Google...
Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. One big mistake advertisers make is jumping into keyword generation without...
So it seems that adCenter has dangled a large carrot in front of PPC advertisers, but they don’t want anyone to get the price too easily! One specific area of concern was how adCenter handled PPC ad rotation.
Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account. For ecommerce advertisers, the catchment system includes your shopping cart and bank account.
Did you know that if you copy an ad and change everything but the ad title in adCenter, you’ll get a “duplicate ad” error? But that’s because most advertisers aren't PPC professionals. Averages Mask Problems With Your PPC Account
Historically, though, advertisers have found significantly lower traffic levels on adCenter. Not only was adCenter traffic low, but it was also quite painful for advertisers to use the interface. For many advertisers, low traffic combined with...
The CPCs of our clients' brand terms on Bing have risen far faster than CPCs on non-branded terms as the adCenter team has made moves to broaden the competition in this space,” he said. While the revenue per click of PLAs is on par with standard...
Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft adCenter or even Facebook should build into their respective advertising platforms.
This odd behavior has been wreaking havoc on performance for most campaigns - mostly because advertisers were just unaware of the situation and expected adCenter negatives to work the same way AdWords negatives did.
To receive preference in adCenter auctions, which use click through rates (CTRs), minimum bids, and landing-page relevance thresholds when serving ads, advertisers should: Advanced PPC Optimization Techniques for adCenter
Microsoft adCenter has upgraded their reporting tools, features, and user interface. Here are some additional updates to adCenter: AdCenter has been changing the Navigation and Discovery. One of the only things that I wish the new adCenter Desktop...
In this series on advanced PPC optimization techniques for adCenter, we've already covered a variety of ways to improve campaign performance, including negative keywords, bidding by match type, and filling the gaps in matching.
My series on adCenter PPC optimization continues next time, when we’ll discuss strategic keyword expansion methods to fill the match gaps. These ratios reflect the way the adCenter algorithms function and applying them increases the odds that your...
While it’s true that Microsoft adCenter doesn’t normally yield as much volume as Google AdWords, there is almost always lots of room for improvement, simply because advertisers don't really understand how adCenter works and use it simply as they...
Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration...
Pay Per Click (PPC) for SMB Part 2 - An Introduction to Bing.adCenter Blog Advertisers Speak Up About Twitter Ads: "The click-through rates were paltry. Advertisers will get charged at the point that a click leads to an actual video view.
Excel is a terrific tool to build and load ads into a platform such as AdWords or adCenter. When finished, simply upload your finished spreadsheet to AdWords/adCenter editor. Instead of going through the exercise of creating these sheets, I’ve made...
Campaign and Budget Management Improvements in the April 2011 Upgrade - adCenter Blog adCenter Desktop: The April 2011 Upgrade is Now Ready for Download - adCenter Blog Boost Your adCenter Efficiency Part 1 - How to Quickly Add and Edit Match Types...
There weren't many competitors, $0.05 clicks were commonplace, and AdWords was a lot simpler (and MSN adCenter didn't even exist). Both Google and adCenter offer free conversion tracking: it's a simple script that goes on the "thank you" or other...
Coming Soon: Microsoft Advertising for Small Businesses and SMB Content on the adCenter Blog - adCenter Blog Budget Option Improvements Coming Soon to Microsoft Advertising adCenter - adCenter Blog Account Bingification for Dummies Part 3 How to...
