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Adcenter Ads Platform

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  1. Setting up PPC Campaigns

    Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). Before accessing the ad platform or any buttons are pushed, there are three core planning factors to consider that will determine your approach to account set up.

  2. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Text ads are best on adCenter. AdCenter Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and...

  3. Get Your adCenter Search Marketing Campaign in Shape for 2012

    With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. To receive preference in adCenter auctions, which use click through...

  4. Bing's New Back-end: Cosmos and Tigers and Scope, Oh My

    The job posting also says that the engineer will go on to work in “the critical area of Ads,” building the infrastructure for real-time ad processing and delivery for all adCenter properties. As for Cosmos, it has been described by former Microsoft...

  5. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    Many advertisers simply migrated from the old Yahoo Search Marketing platform or from AdWords and never bothered to spend any time learning how adCenter negatives work. Because negative keywords in adCenter are so different from AdWords, you are...

  6. Search News & Headlines Around the Web - May 4, 2011

    Boost Your adCenter Efficiency Part 2 - How to Use Excel and adCenter Desktop to Add and Edit Match Types in Bulk [Tutorial] - adCenter Blog Baidu reveals revamped legal music platform - The Next Web Google Launches A Wave Of TV Ads Promoting...

  7. Search News & Headlines Around the Web - April 6, 2011

    Concerns About adCenter's Editorial Review Process Are Legitimate - Rimm-Kaufman Group Marin Software Raises $16 Million For Paid Search Management Platform - TechCrunch Baidu to launch revamped legal MP3 music platform, expects to lose half of its...