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  1. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    While it’s true that Microsoft adCenter doesn’t normally yield as much volume as Google AdWords, there is almost always lots of room for improvement, simply because advertisers don't really understand how adCenter works and use it simply as they...

  2. Back to School: Now That’s What I Call a PPC Strategy!

    Make sure you’re taking advantage of all the features and functionality Google AdWords and Microsoft adCenter offer. Because there’s no specific “holiday” date, advertisers have to make sure they’re speaking to shoppers over a long consideration...

  3. Search Week in Review for Feb. 19, 2011

    Microsoft's AdCenter Continues to Flounder - Searching Beyond the Paid Bing and Yahoo will allow advertisers to use trademarked terms in their PPC keywords starting next month, according to paidContent, suggesting they allowed Google to fight the...