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  1. Get Your adCenter Search Marketing Campaign in Shape for 2012

    With the start of the new year, now is the perfect time to dive into Microsoft’s adCenter platform and add some muscle to your Yahoo Search and Bing search marketing campaigns. To receive preference in adCenter auctions, which use click through...

  2. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Bing is also working on an improved infrastructure for search and mentioned in a recent job posting that the engineers responsible for those improvements will go on to work in the adCenter to build real-time ad processing and delivery.

  3. Bing's New Back-end: Cosmos and Tigers and Scope, Oh My

    The job posting also says that the engineer will go on to work in “the critical area of Ads,” building the infrastructure for real-time ad processing and delivery for all adCenter properties. As for Cosmos, it has been described by former Microsoft...

  4. Advanced PPC Optimization Tips for adCenter: Negative Keywords

    Many advertisers simply migrated from the old Yahoo Search Marketing platform or from AdWords and never bothered to spend any time learning how adCenter negatives work. While it’s true that Microsoft adCenter doesn’t normally yield as much volume...

  5. Search News & Headlines Around the Web - April 6, 2011

    Concerns About adCenter's Editorial Review Process Are Legitimate - Rimm-Kaufman Group Marin Software Raises $16 Million For Paid Search Management Platform - TechCrunch Baidu to launch revamped legal MP3 music platform, expects to lose half of its...