The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad spend across AdWords and Bing...
The methodology of halting brand ads on adCenter raises a few eyebrows: Bing and Yahoo searchers do not behave the same as Google searchers, as I'm sure even eBay's own relative conversion rates would attest.
PPC mistake: not properly checking tagged URLs in Bing Ads (adCenter at the time) and paying for clicks to 404s. I worked on setting up a medical industry account and didn't check any of the ads for acronyms that double as drug names.
Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search advertising to Microsoft adCenter (since rebranded as the Bing Ads).
Bing Ads will replace the Microsoft platform formerly known as adCenter. Bing Ads, like adCenter, will be offered to businesses wishing to place advertisements in search results, or what will now be known as the Yahoo Bing Network.
Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). Campaigns are composed of Ad Groups, in each ad group are ads and keywords. The keywords will trigger the ads in the Ad Group, so you can customize the ad to...
Text ads are best on adCenter. AdCenter It's worth a try if you have the budget, small advertisers might want to just stick with text ads. Facebook recommends using horizontal images in your Facebook Ads – photos say more than words to most users...
Microsoft adCenter came to being in the summer of 2006. One specific area of concern was how adCenter handled PPC ad rotation. Over the past six years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation...
In fact, you can use the tool to directly post new keywords and ad groups to your adCenter account! You can use the same technique in the ads interface in both Facebook and LinkedIn: It’s one of the first tasks new PPC professionals learn – without...
Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account. Back in the day when Google let you do whatever you wanted on your landing page, I ran ads for an ebook on beekeeping and sent people to...
Did you know that if you copy an ad and change everything but the ad title in adCenter, you’ll get a “duplicate ad” error? And why are your best keywords and ads doing so well? Study your worst keywords and ads:
You need to establish a Microsoft Advertising adCenter account to use Bing Shopping, but you won't be charged for any clicks from Bing. Amazon Product Ads (CPC) – Unlike the Amazon Marketplace, Amazon Product Ads allow merchants to link customers...
Frustration in not being able to find what we wanted, combined with slow page load times, led many advertisers to abandon adCenter. Finally, in February, adCenter added the ability to use the UI on a Mac, and also added support for all browsers...
Maximize Traffic with Broad Match: Increasing the number of search queries that your ads are being matched to is the easiest way to maximize your volume on adCenter; the easiest way to accomplish this is to opt your keywords into Broad Match.
The CPCs of our clients' brand terms on Bing have risen far faster than CPCs on non-branded terms as the adCenter team has made moves to broaden the competition in this space,” he said. RKG data shows Google's Product Listing Ads format exhibiting...
Every week we hear about or read another “PPC wish list” that outlines all of the features that Google AdWords, Microsoft adCenter or even Facebook should build into their respective advertising platforms.
Up until today, most of you have been working under the false assumption that negative keywords in adCenter work the same way they do in AdWords. There is also a lot of confusion about negative keyword match type support in adCenter (which is...
SES London Day 1: How To Optimize Your Landing Pages for Conversion Happiness #seslondon – adCenter Blog Ads in a Quality Score World #seslondon – State of Search An amazing keynote by Avinash Kaushik kicked off SES London 2012 today, and what...
To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad descriptions from 70 to 71. A really cool feature now lets you import ads from AdWords to adCenter.
For marketers looking to take advantage of the holiday, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Check your ads and set up specific ad groups and campaigns that are targeted toward...
