The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. It was one of those moments in time I bet many Microsoft executives would like to revisit. We all know the outcome, using a mixture of...
AdMax Local pre-compiles AdWords and adCenter keyword groups, and then it checks spending and response in the particular category to estimate the optimal budget. The Search Agency has launched an automated alternative that lets search resellers get...
The methodology of halting brand ads on adCenter raises a few eyebrows: Bing and Yahoo searchers do not behave the same as Google searchers, as I'm sure even eBay's own relative conversion rates would attest.
PPC mistake: not properly checking tagged URLs in Bing Ads (adCenter at the time) and paying for clicks to 404s. Believe it or not, when I asked long-time PPC pros to share their biggest mistakes, there were more than I could fit in one column!
Years before Mayer came onboard, Yahoo signed a 10-year deal with Microsoft that handed over control of its organic results to Bing and paid search advertising to Microsoft adCenter (since rebranded as the Bing Ads).
Bing Ads will replace the Microsoft platform formerly known as adCenter. This rebranding has also already been launched on the adCenter landing page. Bing Ads, like adCenter, will be offered to businesses wishing to place advertisements in search...
Most advertisers will focus their efforts on AdWords (Google) and adCenter (Yahoo/Bing). Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency? What is the best approach to starting PPC?
AdCenter Text ads are best on adCenter. I recently received an email blast advertising a shoe sale on a well-known shoe website. I didn’t think I needed new shoes (WHAT? and deleted the email. A few days later I found out about a business trip and...
Microsoft adCenter came to being in the summer of 2006. One specific area of concern was how adCenter handled PPC ad rotation. Over the past six years there has been an overwhelming chorus of dissent towards adCenter for the lack of an ad rotation...
SEMs should take all high-volume keywords with multiple keywords, rearrange them, and run them through AdWords or adCenter on exact/phrase match to determine the number of impressions; this data will help inform your strategy for bidding on...
In fact, you can use the tool to directly post new keywords and ad groups to your adCenter account! Keywords are the building blocks of nearly all search-based PPC campaigns. It’s one of the first tasks new PPC professionals learn – without good...
Don’t rely on your AdWords or adCenter or Facebook PPC data exclusively for data on the health of your account. We lost a client recently. Not because of anything we did (if it were that kind of story, I wouldn’t be telling it here).
Did you know that if you copy an ad and change everything but the ad title in adCenter, you’ll get a “duplicate ad” error? For example, in 2002 the CDC released data about the average height and weight of American adults.
You need to establish a Microsoft Advertising adCenter account to use Bing Shopping, but you won't be charged for any clicks from Bing. Merchants use this data to tailor their marketing budget and gain more sales on the sites which consumers use to...
One of the most common requests was to be able to use adCenter outside of Internet Explorer and the PC environment. Recently, adCenter greatly improved page load times in the online UI. But if you haven’t used Microsoft adCenter recently, it’s time...
Unfortunately, many advertisers report that their spend on adCenter is less than 30 percent of their total search advertising budgets. It’s been proven that the searchers in the adCenter marketplace are likely to spend 26 percent more than the...
Don’t confine your analysis within your AdWords or adCenter account. Within AdWords and adCenter you can review the change history of your account. Blog: adCenter Community Blog AdWords and adCenter make changes to ad serving all the time.
The ad buying experience through adCenter for SMBs is now more cohesive with the search user interface. As of May 1, Microsoft’s small and medium business brand changed its name to Bing, bringing the name and design in line with the search engine’s...
The CPCs of our clients' brand terms on Bing have risen far faster than CPCs on non-branded terms as the adCenter team has made moves to broaden the competition in this space,” he said. Typically, the actual numbers vary, though looking at the...
One of reason Google Analytics goes above and beyond AdWords is that you can set up alerts for AdWords as well as any other paid channel including adCenter, Facebook, and Display. When managing PPC campaigns, we could all use someone who is...
