Strong brands should be attracting up to 40 percent of non-branded visitors to their website, according to SEO expert and RKG President Adam Audette. Consumers are spending less time on traditional search engines and more time on shopping engines...
Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. There were two main issues that Audette discussed when it comes to handling duplicate content.
On March 26, which happens to be my late father’s birthday, I will have the fortune to present on a SEO Diagnostics panel at SES New York together with RKG’s Adam Audette and Moderated by my friend and fellow SEMPO board member, Nordic eMarketing...
What SEO trends are important to watch in 2012 for enterprise-level SEO? Many colleagues, clients, and prospects are keenly interested in the answer to this question. Here are what I think will be four enterprise SEO trends to watch in 2012.
A plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary. I think everyone understands that, at least from a keyword level, each channel can (and should) inform and reinforce the other.
Adam Audette of RKG emphasized the importance of building links by saying, "True internal pagerank [.is still paramount to Google’s approach to search. Google News ranking factors have long been shrouded in mystery.
Large, complex websites often face a challenging scenario: getting product-level (or item-level) URLs to rank. This problem is most acute on enterprise-level websites with hundreds of thousands of unique product SKUs.
Google’s Panda algorithm is an enigma, a paradox. On one hand, it has devastated many web-based businesses. That is not a trivial thing. On the other hand, in time it has the potential to truly improve search quality and evolve information retrieval.
Technical SEO: Tools and Approach by Adam Audette Here's a recap of this week's columns and news stories for the week of April 3 to 9, as reported by Search Engine Watch. Search Engine Optimization Where do you start?
While search engine optimization (SEO) as a channel is maturing and growing beyond technical competence only, there will always be a great deal of technical attention necessary in the work. Some of the biggest problems negatively impacting SEO...
Adam Audette, CEO and president of AudetteMedia, also believes this change would help general SEO strategy, by limiting the effectiveness of hyphenated, keyword-laden domains. Ultimately, Audette believes Google is thinking about what users want to...
Maximizing Your CTR for SEO in Organic Results by Adam Audette Here's a recap of this week's columns and news stories for the week of March 6 to 12, as reported by Search Engine Watch, as well as search news and tips from around the web.
I'm obsessed with the presentation of organic listings in search engines. An area that gets so much attention and scientific testing in paid search -- the copy presented to the searcher in search engine result pages (SERPs) -- gets relatively...
Mea Culpa: How I Failed At Link Building by Adam Audette Here's a recap of this week's columns and news stories for the week of Feb.to 12, as reported by Search Engine Watch, as well as search news and tips from around the web.
It's hard, sometimes, to admit wrongdoing. It's even harder to accept the consequences of the mistake. I've had to do both plenty of times before, but never so publically as this. My career in search marketing has been pretty long already (and I've...
Quit Obsessing On Anchor Text Already by Adam Audette Editorial SEO Tactics for the Newsroom - Adam Sherk Here's a recap of this week's columns and news stories for the week of Jan.to 15, as reported by Search Engine Watch, as well as search news...
This year started out with a bash, or what should probably be characterized as a lot of bashing, specifically on Google's search quality. There's been a ton of buzz about the deteriorating quality of Google's search results over the last week:
Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. Every day over the next two weeks, we'll repost the most popular columns of the...
SEO for Bing: Don't Ignore It by Adam Audette Here's a roundup of this week's columns and news stories for the week of Dec.to Dec.as reported by Search Engine Watch, as well as search news and tips from around the web.
It's all about Google in search today. They have the market share. They have control of the press (can you think of a day in a recent memory that Google wasn't in the news? They have the innovation. They have some of the smartest minds in the world...
