Twitter continues to develop its advertising service with a potential stab at retargeting, according to AdAge. Twitter didn't comment on the matter, so it's largely speculation as of now, but AdAge reports those with knowledge of the planned...
Mobile Advertising Grows So Fast That Analysts Revise Forecasts – AdAge Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
Contrary to the old adage, your customers may not always be right, however it’s never smart to take negative feedback or brand mentions personally. Crazy, right. Crazier still is that the correlation is only with respect to positive mentions, the...
Here are some other sources: http://www.fathomdelivers.com/bidding-on-branded-keywords/ http://www.searchenginejournal.com/whats-the-real-value-of-brand-ppc/10623/ http://searchengineland.com/brand-ad-cannibalism-a-tale-of-two-tests-100215 http...
I can understand why it may be more difficult or daunting to assess the quality of work your SEO agency is providing as in many situations we may use the adage “if it ain’t broken, don’t fix it. While good results are pretty easy to define, what's...
Since that time, I’ve read everything the guy’s written – from pieces in GQ, AdWeek, AdAge, heck if he’d scrawled something meaningful on a bathroom wall in Queens, I’d probably be there reading that too.
Almost every search engine marketer (SEM) knows the adage, "Use head keywords to generate volume and long tail keywords to generate profit. This is consistent with the adage that the head generates most of the volume.
It's like the old adage about pitchers in baseball: "you can never have too many good arms on your team. And with the recent rollouts of Panda and Penguin, this meme is truer now more than ever. But finding a pool of reliable freelancers who have...
Advertisers will spend $7.72 billion on social networks – with nearly half of that money coming from the U.S.led by Facebook, which will take in about 70 percent of all social networking spend in the U.S, according to AdAge.
And, it’s not news that word-of-mouth is one of the most effective forms of advertising, an old adage that’s only become more powerful thanks to social media, which enables consumers to instantly share their opinions with hundreds or thousands of...
There’s an old adage that says “averages lie. News organizations love to report averages. For example, in 2002 the CDC released data about the average height and weight of American adults. According to their data, the average adult woman is 5'4...
AdAge put out a report that put report that listed Google and Motorola No.on their list of the 100 Leading National Advertisers for 2011. Did you know that Google has doubled it's advertising budget in the past year to more tha $1.5 billion?
Another Facebook Ads API partner, SocialCode, told AdAge this week they had done some research of their own; theirs spans 12 SocialCode clients, 7 million ad impressions, and the 10-day period between June 8 and 18.
With this sentiment we know that the old real estate adage of “location, location, location” holds as true in SEO as it does in the “real world” however it gets even more true when we consider the other elements that come into play.
The old adage "if you pay peanuts, you get monkeys" is as true in SEO as any other industry and in seeking to cut costs Harbour cut too many corners and played fast and loose with Google's guidelines.
AdAge reported that Kantar will begin including data from Bing, as well as other sources, next year. Over the past year Google has been doubling its efforts to improve its display, mobile, and brand advertising network.
Currently, they only appear on the Twitter platform, though a spokesman told AdAge they will “eventually be integrated into the timelines of users on desktop clients such as TweetDeck and mobile apps.
You can see more evidence of this in a post at AdAge’s DigitalNext blog, by Buddy Media Inc. A recent study by Applum, published on their EdgeRank Checker blog, proves a theory widely held in the social media marketing community: auto-posting...
"The law of unintended consequences is an adage or idiomatic warning that an intervention in a complex system always creates unanticipated and often undesirable outcomes. One topic that almost certainly won't be discussed at SLCC (which began...
While routine, a second request increases the odds that the Justice Department will ultimately impose conditions on the deal or even file a complaint to block it, though few believe that's a strong possibility,” AdAge reported.
