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  1. Goodbye, Video Responses: YouTube Giveth and YouTube Taketh Away

    So, marketers should remember that old adage: YouTube giveth and YouTube taketh away. A small army of commentators have already commented on YouTube's decision to retire Video Responses. But virtually no one seems to have noticed that YouTube has...

  2. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Whereas brands which haven't configured authorship yet include GigaOm, MacRumors, BuzzFeed, Business Insider, Twitter Blog and AdAge. Within the search industry we are all aware that Google are heavily promoting Google+ and the usage of Google...

  3. Leverage Twitter's Influence To Work For Your Brand

    Contrary to the old adage, your customers may not always be right, however it’s never smart to take negative feedback or brand mentions personally. Crazy, right. Crazier still is that the correlation is only with respect to positive mentions, the...