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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty-related video views on YouTube, according to the study. Comparatively, beauty brand video searches and views on YouTube...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  4. 10 Google Analytics Custom Events That Track the Untrackable

    Action: Think of actions as the verbs that correspond to how people interact with what you're tracking (e.g.plays, views, clicks, etc. Tracking Affiliate Ad Clicks Examples of these would be referral programs, ad deals, and any other cases in which...

  5. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    It currently has more than 6.1 million views and over 1.6 million shares. GEICO displayed a stroke of social video genius by making an ad that speaks to that feeling we all have on Wednesday, when we have got through half of the working week," said...

  6. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    This video has received more than 1 million views on YouTube and has been shared thousands of times across the net. They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an...