SEO News

Ad Tracking Demographic Targeting

  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Furthermore, these customer groups can then be expanded...

  2. 26 Free Must-Have Tools for PPC Success

    It'll show search volume, create ad groups, and provide demographic data – all in Excel. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests. They don't tell you what happens after the ad click.

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Google Analytics will give credit to conversions and ecommerce...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Demographic Data Available in All Reporting Areas Demographic Reporting Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on for years.

  5. 2010 Search Predictions: The Experts Weigh In is an example of this, when Ask catered to answering questions, they were very popular amoung women, which is a great demographic to support. Google is starting to diversify its paid ad formats, which includes grouping new kinds of results...