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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    From experimenting with calls to action and messaging variations to comparing landing page performance, multi-variant testing has become a hallmark paid search practice. This way you can avoid clogging your owned assets with posts simply meant for...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    You have a clear conversion action on your site and you are tracking it using a Floodlight (or multiple Floodlights) in DS. Although on your site, the user does not complete the conversion action Similarly, those who've taken one action on your...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Make sure your ads include calls-to-action tailored to the devices they're using to access Facebook. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to help stimulate...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Plan of Action The screenshot below shows the SERP for "summer dress," which contains paid ads, PLAs, and approximately 1.5 organic-search results. This post will explore how reporting, search engine results page (SERP) real estate, product listing...