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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    You have a clear conversion action on your site and you are tracking it using a Floodlight (or multiple Floodlights) in DS. Although on your site, the user does not complete the conversion action Similarly, those who've taken one action on your...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Make sure your ads include calls-to-action tailored to the devices they're using to access Facebook. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to help stimulate...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Plan of Action The screenshot below shows the SERP for "summer dress," which contains paid ads, PLAs, and approximately 1.5 organic-search results. This post will explore how reporting, search engine results page (SERP) real estate, product listing...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be realistic, estimate wisely (borderline pessimistic), and focus on goal-driven action. PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g...

  5. Conflicting PPC Trends: What They Mean & How to Fix Them

    Perhaps the messaging doesn't match or the call-to-action is not the same from ad to landing page. This may indicate that you're speaking more directly to your target audience and convincing them to action quicker.