SEO News

Ad Tracking

RSS
  1. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site.

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Challenges arise in tracking consumers into the offline...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Your search ad appears and a user clicks on it By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account.