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  1. Facebook Ads Updates: Bigger Images & News Feed Option Placements

    As production began on new, traditional ad units to a website, we noticed a significant change to the suggested image size as recommended in Facebook's Create Flow (the web UI for Facebook Ads). must understand how the ratio and sizing of the image...

  2. Key Factors to Effective Competitive Analysis as a Small Business

    By viewing the ad copy of your competitors, it can be much easier to create your own text and to see what copy is being used more often and what is being largely promoted. Use Their Ad Copy Not sure what you want to write in your ad copy as a new...

  3. Killer PPC Ads: The Fundamentals

    Google allows only one exclamation mark in the ad text and it must not appear in the title. Superlatives such as "best" or "#1" are a no-no and not allowed in ad text unless there's verification by a third party clearly displayed on the ad's website.