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  1. Google AdWords Adds Consumer Rating Annotations

    If AdWords has ratings for your business, and predicts that showing ratings will be beneficial to your campaign, ratings show without any setup on your part. With consumer rating annotations, when people click on an ad's rating, they can drill down...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    After running the campaign for two weeks, he pulls the following information from directly from Facebook and begins his post-launch analysis. At the beginning of a campaign, mobile investment on Facebook is typically small and viewed as experimental.

  3. Product Listing Ads: How to Maximize Your Returns

    You need to create a campaign that contains ad groups but no ads or keywords. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. You wouldn't consider running a search campaign based on...

  4. A Strategy Map for Google Display Network Success

    Tight distribution control: The inventory within the GDN is robust and your campaign structure should help maintain tight control on your ad distribution. To avoid crashing and burning on the GDN you need to establish a solid campaign structure...