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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Edit multiple bids, keywords, ad groups, and ads. AdWords Editor doesn't allow advertisers to automate campaign...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  3. The 2014 Super Bowl Commercials Just Kicked Off

    Super Bowl Ad Stats The most shared ad of all time is a Super Bowl ad – "The Force - Volkswagen Commercial" (5.2 million shares). In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    One problem is that users will typically upload their car ad to as many classified sites as they can find in order to get maximum exposure and hopefully sell their car more quickly; the other is that in the UK, this vertical has a runaway market...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    I can tell more about a brand by looking at their Instagram feed than I can about any marketing message, ad or press release," Kintzler said. Text only blog posts, social messages, press releases, and traditional press release wire services.