SEO News

Ad Text Bidding Strategy

RSS
  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    After integrating new data points and adjusting its automated bidding strategy, the client saw lifts across the board in downloads, revenue, and lifetime value. As marketers continue to test new ways to drive awareness, engagement and sales via...

  2. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Have you had much success with that strategy in display versus search? Whether you choose to use text, images, animation, or video, you've got endless creative ways to capture your target's attention and engage them with the content of your ad.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Run a report on the top 15 percent of your highest spend keywords — if the majority of them are unprofitable, then it’s time to review your bidding strategy. Alternatively, you can try enhanced CPC bidding (as long as you have conversion tracking...

  5. Guidelines for Running a Successful Competitor Brand Name Campaign

    Bidding on competitor-based keywords is often a highly debated topic when it comes to paid search strategy. Don't Use Competitor Brand Names Within Ad Text: Utilizing trademarked brand names within your ad text will throw up a red flag to Google...