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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. This type of ad can be placed as a banner in apps, such as in gaming apps. Use simple text or multimedia. One major driver in the use of Chinese mobile is...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In 2013, PLA CPC increased 141 percent overall, while text ad CPC increased just 21 percent. These and other changes will force retailers to remain agile and invest in new ad technology. When it came to how much budget PLAs were afforded versus...

  4. The 2014 Super Bowl Commercials Just Kicked Off

    Super Bowl Ad Stats The most shared ad of all time is a Super Bowl ad – "The Force - Volkswagen Commercial" (5.2 million shares). In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the...